It is time to introduce an artist Soulem has had the pleasure to work with, on and off, across continents: HUGO
Freestyler, rapper, spoken word artist, philosopher, modern day poet, visionary, video creative director...the list is long and Hugo's artistry with words is quite simply awesome. His live performances are always dramatic, poignant, energetic, deep, meaningful and 'Soulful'. He is one of those rare, committed artists that stands out from the Hip-Hop crowd of cool dudes in baggy trousers, self-indulgent 'so-called' gangster-rappers et al...
Hugo was introduced to Soulem Productions through producer and mashup artist Fraser Bennett a.k.a Fraser Freeze (more on him in an upcoming post), via myspace.
I worked on producing and composing a backdrop that would compliment and illustrate Hugo's visions and art; mixing beat grooves with dramatic orchestral compositions, arabic percussions and sound design.
The result is one of my favourite and most satisfying project.
Hugo also uses the video media to great effect: he achieved over 37000 views on youtube for his collaborative work on Branksome (a comedic rap about a 'badass' neighbourhood in the South of England) with reviews from The Sun, the local Bournemouth Echo and radio station.
His new video titled 'Keep Pedalling' has already attracted over 12000 viewers on Youtube within weeks of its release.
Watch out for Hugo, he is sure to make an impact on you and the people around you:
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